Tom Dart
Grab an Italian masterpiece for less

Andy Jones leant forward and thrust out his mobile. “Have a look,” he said. “Since the Newport game in mid-October, I’ve had 1,214 texts and I try and answer every one of them. And I try and reply to every phone call. My phone bill is probably incredible. (Phone rings) I’m sorry, just one second . . .”
If you were wondering, that’s an average of nearly 50 texts a day. And to judge from an hour in Jones’s company this week, he has been fielding calls about every five minutes since Paulton Rovers, the villagers from Zamaretto League first division south & west, beat Chippenham Town in the FA Cup fourth qualifying round and drew Norwich City at home in today’s first round proper.
Jones is Paulton’s manager. This week he was also a call centre, logistics expert, spokesman, consultant and strategist, one of a dozen volunteers helping to make the club as ready as they’ll ever be for their day at the epicentre of national sporting attention.
“At times like this, everyone needs to muck in and do the best they can,” he said. Not that there has been a time like this for a club making their first-round debut. “I’m dealing with the temporary stand people, the fence people, everything,” he said. “Tickets, T-shirts, merchandise, whatever needs organising. I’ve got a good business brain — not too intelligent but quite a bit of common sense. I deal with everything, really.”
On the table in front of him was a pink application form for the right to line the streets next to Paulton’s Winterfield Road ground with cones. Before the magic of the Cup, the bureaucracy of the Cup.
“We’ve had Living The Dream T-shirts printed,” he said. “Because basically that’s been my caption. We are Living The Dream. I think we’ve had 1,500 of those done and they’re going like hot cakes. Scarves done . . . (Phone rings) Do you want to stop your tape recorder a minute, sorry . . .”
In charge since 2005, the 40-year-old’s day job is a night job. He runs Flowervision, a successful flower wholesale business (branches in Bristol, Nottingham, London, Southampton . . . and Norwich) started by his father, a former Bristol City director, 48 years ago. Three of Paulton’s players work for Jones, who normally starts at about 3am each morning.
If Paulton have a distant evening game, he will get home at 10am, have a couple of hours’ sleep, then set off for the match. “That’s what we do at this level,” he said. “My wife is the most understanding lady in the world. But she’d like to see a bit more of me.”
This week she needed only to open a newspaper or turn on the television.
Paulton’s crowds average about 250 but the attendance this lunchtime will be close to ten times that. Add the prize and gate money to the income from live television coverage and the club expect to earn more than £100,000 from the tie — covering the playing budget for three years.
“We won’t change our ways,’ Les Rogers, the treasurer, said. “If we think our beer’s not at the right price, we’ll buy it from someone different. If somebody’s spending too much on phone calls, that needs to be put right.” Luckily, Jones didn’t hear that. He was on a call.
“Prime example, our chairman.” Rogers said. “He wanted to get hinges for some gates. They wanted £80 for them and he said, ‘No, that’s too dear, I’ll go somewhere else.’ So we’re getting this money coming in and we’re still carrying on as we were.”
“There’s no one here for the money because we don’t pay big money,” Jones said. “They’re here for the love of the club.
“The team spirit is incredible. There’s not one bad person in the changing room. We are so united. A lot of people would say that of their football team, but this is the most incredible bunch of lads I’ve worked with and because of the lack of money, you’ve got to have that spirit.”
Like many of its non-League siblings, Winterfield Road feels like a large social club that happens to have a small football team. The bars and function rooms are far bigger and nicer than the dressing rooms. The stands are tidy and tiny, dwarfed by the slag heap behind one of the goals. The village pigeon club has coops round the back of the main stand.
Population 5,000, Paulton is hidden amid classically English countryside: green fields creased with gentle hills, quirky place names such as “Chew Magna”, pubs and streets named in honour of railway lines murdered by Dr Beeching long ago and signs making empty threats of speed cameras.
The village is an expanding commuter enclave half an hour’s drive south of Bristol with a few cute old buildings and some modern constructions that make you wonder how houses built 40 years ago can look more decayed than those that must be 200 years older.
The coal industry died out decades ago, while a large printworks closed in 2005 and is now a rubble-strewn wasteland blighting the landscape on the main road into the village, watched over by some bored sheep. Today, though, there will be nothing but excitement, energy and smiles.
“We’re a friendly family club,” Jones said. “We want Norwich to go home on their coach — or their plane, or however Delia gets here — and say, ‘What a lovely club.’ I want everyone to leave this ground and say, ‘Well done, Paulton Rovers, what a great effort.’ ” (Phone rings . . .)
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
With rail travel in Europe on the rise, we review the benefits of travelling by train
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
1998
£47,955
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Check your free Experian credit report before applying
Car Insurance
to £60K + bonus (OTE £90k)
Lord Search & Selection
Location Flexible
PwC’s Consulting practice helps businesses of all shapes
and sizes work smarter and grow faster.
£85k
CPA
Highly Competitve
Specsavers
Whiteley, near Southampton
Moments from Battersea Park.
For sale with Winkworth
Find out about shared ownership.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Your Comments
Order By: