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From Times Online
September 5, 2007

Dame Anita Roddick: It was hard, it was breathtakingly funny

Storytelling captivates audiences. Dame Anita Roddick, founder of the Body Shop, was a master at using stories to get her message across.



DAME ANITA RODDICK'S LESSON SUMMARISED

1. Building a story around your idea or business start-up is an essential part of communicating your message to consumers, investors and the media.

2. Knowing how to communicate well can make the difference between an idea failing or succeeding.

3. Using stories and graphic images effectively can really help grow your budding business.

Related Internet Links

More video clip lessons by Dame Anita Roddick and others can be found at Fifty Lessons and cwerty (registration required). Harvard Business School Press and Fifty Lessons have teamed up to produce three books based on the lessons; Managing your Career, Managing Change and Leading by Example.

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